Google’s Assistant with Bard: A Possible Rebranding Before Launch

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    At the Pixel 8 event, Google shared news about “Assistant with Bard” coming in 2024. Before it arrives on Android, there’s a possibility that Google could change its name from “Assistant” to just “Bard.” This means the service might have a new name when it reaches Android devices.

    9to5Google has already shared a preview of the Assistant with Bard user interface, and how Google has made bard.google.com work better on mobile phones. A few weeks ago, when you set it up for the first time, the welcoming screen said: “Ні! I’m Assistant with Bard…”

    Google Assistant Changing to Bard?

    Now, with Google app version 15.2, they have changed the friendly introduction to: “Hi! I’m Bard…”

    Google AssistantGoogle Assistant

     

     

     

     

     

     

     

     

     

    Starting today, most mentions of “Assistant with Bard” have been changed to just “Bard.” This strongly suggests that Google has decided not to use the name “Assistant with Bard” for its upcoming voice service.

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    Additionally, the company is now calling “Bard” a “digital assistant,” rather than just another version of Assistant. Another sign of this change is that the term “classic” is no longer used to describe the old Assistant. This rebrand makes “Bard” more important, while making “Assistant” less important.

    Google Assistant already Lost a lot of Features Google Assistant

    Last week, Google removed several Assistant features, stating that it wants to prioritize “quality and reliability,” aiming to make Assistant easier to use across devices. This move suggests that Bard is the future of Assistant. However, with the potential rebranding, what comes next for “Assistant” is not as clear as it used to be.

    There’s a possibility that when Bard becomes more stable and less experimental, the name “Google Assistant” might return in another rebrand. However, this could be confusing for users. At the launch, it seems likely that this next-generation offering won’t be called “Assistant with Bard.” With time, things will get clearer for all users around the world. For now, the focus still remains on Bard.

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